Smartphone Survey Reveals Over Half Say Their Smartphone Is Their Life ; Majority Make Use Of All Functions Of Their Devices
As mobile technology continues to develop, a significant percentage of smartphone users are totally integrating their devices into all parts of their daily lives. According to a smartphone survey conducted by Thrive Mobile Insights(TM) among smartphone users on their devices, 52.9% say they use all of the functions of their smartphones-it’s their life. 30.4% say they use the standard functions of their smartphones plus some applications and 16.7% only use their smartphones for calling, texting and emailing.
. With all the unique features of smartphones, texting (21.6%), Net (16.7%) and e-mail (15.7%) are the top functions smartphone users say they cannot exist without. Calling features (7.8%), GPS (6.9%) and Facebook (5.9%) are also must haves to some. With advanced technology nevertheless, comes new concerns, and the top privacy issue among smartphone users is location tracking, followed swiftly by unapproved access to private information : . Top Privacy / Security Concerns Among Smartphone Users . Location being tracked : 35.3% . Somebody accessing personal information : 31.4% . Someone accessing monetary information : 21.6% . Online behaviour being tracked : 11.8% . Source : Flourish Mobile Insights(TM) Smartphone Survey, May-11.
Despite these concerns, 55.9% of smartphone users say they like using their smartphone to access the Internet over using a PC (35.3% wish to utilise a computer while 8.8% aren't sure). Good news for shops : The vast majority of smartphone users (81.4%) say they use their smartphone to peruse for products. 77.5% use their smartphone to find stores or look for store hours. Reading reviews and researching express products are also top smartphone activities, and half say they have made a purchase via their smartphone device : . Smartphone Shopping Behaviors : . Scanning or looking out for a product / service : 81.4% . Locating a store or store hours : 77.5% . Reading buyer reviews : 57.8% . Researching categorical products : 57.8% . Receiving texts with special offers : 53.9% . Making a purchase : 50.0% . Scanning a QR code : 34.3% . Writing a client review : 20.6% . Not one of the above : 5.9% . Source : Prosper Mobile Insights(TM) Smartphone Survey, May-11 . “Consumers are integrating portable devices into all sides of their daily lives-including shopping.
Smartphone users were also asked to weigh in on their smartphone survey taking experience. It would appear as though smartphone users overall like taking short, fun surveys on their mobile gadgets : . Highlights of Word for word Replies :
- “It was easy and the same or better than on the computer.”
- “Having the ability to take surveys using my telephone makes me more certain to really take and complete them! I’d do more if surveys would be compatible with my phone.”
- “I like my smartphone and don't mind telling others about my phone and all the apps.”
- “Enjoy using my smartphone for everything. Would really love to be able to do [more] moving forward.”
- “I love the chance to take these on my smartphone!”
Survey Sampling World (SSI) . Survey Sampling Global (surveysampling) is the premier worldwide provider of sampling solutions for survey research. SSI reaches respondents in 72 nations through Net, telefone and mobile / wireless.
SSI serves more than 2,000 clients, including 48 of the top 50 research associations. Set up in 1977, SSI has 17 offices in fifteen countries.