According to The NPD Group, a leading consumer analysis company, U.S. Purchasers are ready to give up room in their pockets and handbags to gain a richer media experience on their mobile gizmos. The U.S. Share of the market for iPhones and other smartphones with screen sizes between 3.5 inches and 3.9 inches have stayed steady, but smartphones with the largest screens (4 inches or larger) have grabbed market share from devices with screen sizes that are less than 3.5 inches. “Larger displays provide a richer media experience in addition to a roomier surface for on-screen keyboards. Handset vendors continue to push the envelope of pocket property to counterpoint the video capacities of 4G handsets.” . While men still make up the largest share of consumers buying smartphones with the biggest screen sizes, girls are increasingly likely to purchase them.
Consumers, aged 18 and older, who reported purchasing a cell telephone. NPD does not track corporate / company mobile telephone purchases. About The NPD Group, Inc. The NPD Group is the leading provider of trusty and all-encompassing customer and retail information for a wide range of industries. Today, more than 1,800 makers, retailers, and service corporations rely on NPD to help them drive urgent business calls at the global, nationwide, and local marketplace levels.
NPD helps our clients to spot new business ventures and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors : car, beauty, commercial technology, customer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless.