Accorhotels applications have been introduced for two smartphones : BlackBerry and Samsung. They join the present services devoted to the mobile and especially the iPhone application launched more than a year back. Users of Blackberry and Samsung Bada smartphones will have a dedicated application, providing access to over three thousand hostels around the globe that operate under the Pullman, MGallery, Novotel, SuiteNovotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule one et hotelF1 brands. Intuitive and accurate, these Accorhotels applications will include functions that allow users to conduct searches according to predefined criteria like, geolocalization and current date and also refine their search depending, for example, on preferred brands or number of youngsters and further functionalities. A function that memorizes search preferences also aids in saving valuable time when booking while moving around. Member of Accor’s AClub loyalty program could also enter their card number and earn points every time they book from their smartphone.
As well as providing a showcase, smartphones also create added worth for the Accorhotels portal, that has been adapted to meet new customer wants with a bold target of euro;20 million has been set for 2011. Accor, the world’s leading hotel operator and market leader in Europe, is present in ninety countries with 4,200 hostels and more than 500,000 rooms. From hostels in Manchester to hostels in Southampton, Accor hotels can be discovered throughout England and the UK . Accor’s broad portfolio of hotel brands – Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule one, hotelF1 and Motel six, and its related activities, Thalassa sea & spa and Len244;tre – provide an extensive offer from luxury to budget. With 145,000 employees internationally the Group offers to its clients and partners virtually forty five years of know-how and experience.